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🌀 Our Approach
Our Purpose
To make starting a business feel possible — especially for people the system forgets.
We’re here for the neurodivergent, disabled, DSP-receiving, tired, overwhelmed, and brilliant humans trying to build something small, soft, and sustainable.
We don’t just offer tools. We offer permission.
Our Mission
To help people start businesses gently — with clear, DSP-safe support, zero jargon, and no shame.
We want to make admin feel less terrifying, help folks work within their energy limits, and prove that “professional” can still mean human.
We’re not trying to scale empires. We’re trying to make the system survivable — one weird little business at a time.
Clients
“I downloaded the kit and finally stopped crying about ABNs. 10/10, would emotionally spiral with again.”
— Definitely Not My Cat
“This is the only business resource that told me I could nap between steps.”
— A Real Human, Probably
“I read this while horizontal and unmedicated. It still helped.”
— A stranger on the internet, possibly me from the past